We are more sophisticated by the minute. You don’t expect that with all the technology, all the interfaces surrounding us, all the stimulae we would keep doing things the same way, right?

We change and evolve. We look at old things and make them different and new. Let me give you an example: the good old building blocks. Everybody with a heart liked them as kids. They are colorful, have shapes, texture and we can move them around and build things. We can play with them and we can play games with them, if we develop the right rules.

Wood blocks. Beautiful and simple.

A few years ago, in a toy store at New York, I saw these blocks here. Simple as they were, they blew my mind.

They were just an amazing idea. See? There is a game component, some rules about assembling. But the whole thing is more like a sandbox where you put things together and just ave fun with the result.

Really, really interesting. But, as I said, I saw it years ago. You couldn’t think that things would stop there, right? The MIT guys agree…

Now, think about the possibilities. Think about the fact tha play is a lot more than just games, puzzles, sudoku and crosswords. Playing could be something more subtle, a small challenge that people don’t even realize that is happening but that is able to move them.

Look at the building blocks and open your mind for new ideas. Shuffle them and think again.