Big story of the week for Hollywood execs is the fact that Wolverine’s movie leaked and anybody with a peer-to-peer software is able to download it. So here comes the execs with those good old stories. The copies will hurt ticket sales! We are doomed!! Things like that.

For me it is very simple. Wolverine is a big action estravaganza. People that chose to see a movie like this in a computer screen, in a terrible copy, with crappy sound and poor picture quality, taken with a camera from a movie theater in some obscure corner of the world, would not pay for a ticket anyway. This is people that don’t care about going to a theater. Plain and simple.

Or else. Could be a really curious fan that wants to see the movie as soon as possible and, surprise, will go to watch on a theater anyway. Crap! He will go again, one week later, watch it on Imax. And, oh!, will buy the special edition in august too. So, enough with the screams!

The thing is. All these fireworks just hide the really juicy fact in this curious case: it is not the final movie, but a high quality copy with unfinished effects and soundtrack. It is the kind of thing that journalists and executives have the chance to see all the time, but not the crowd that would go to a theater. Hell! I don’t download this kind of stuff and this time I even was curious to see how this copy looked.

People will download it just to see how an unfinished movie looks. Plain simple. This case has an edge, a challenge embedded.

This copy has something completely different. Works as a souvenir for the fans. People will download it and, if the movie rocks, since they couldn’t see the finished effects, they will run to theaters on may 1st. This is such an interesting situation that, if I wasn’t such a nice guy I would even think that Fox leaked this on purpose.

But if the movie is terrible. Well. Fox is in serious trouble, because that first week crowd may not appear in such big numbers, after bad reviews start popping everywhere on the internet. In the end, whoever makes good stuff can have good results from positive buzz. But your product better be good, dude, or you are in serious trouble. New world, different rules.