A few weeks ago, inspired by a story they ran about people that purposely disappear and start new lives, Wired proposed a game with its readers: Find Evan Ratliff, the writer of that article.

Now, they have another proposal: help a guy (called Terminal Man by the magazine) on his adventure traveling on JetBlue planes every day for a month. There are rules: he can’t use hotels, he has to fly every day (unless something like a hurricane stops him from doing that), he can only use carry on luggage and so on. And the readers will decide where he should go next.

Again, Play Factor is not just creating games like these. But these games are manifestations of the Play Factor principle, of course. The magazine is trying to motivate its readers and to that end, they are really trying to create rich narratives and inviting the audience to go with them.