Games shaping behavior
Posted on 07.14.10 by Alexandre Maron @ 13:09

It´s no accident that game designers are looking with lusty eyes to social and behavioral shaping. They have been developing and refining clever techniques to manipulate us for decades now. If you look at some of the most intriguing games from the last few years, they make a huge effort to drive you in some way without you noticing that your are being influenced in doing exactly that specific action. You think that the decision is your own. But if you replay a game and try different things the design emerges and the magic, sometimes, is gone.

Too bad.

Fast Company has a story about how game designers are creating titles that try to influence you in doing good things for you and for the world. It is not new, let´s be clear. But they are getting better at it and more people are turning their attention to this subject. So we will clearly see this trend getting stronger in the next months and years.


Filed under: External Content andMagazine andNew Ways to Play andThe World as a Playground
Agree? Disagree? Want to report an error? Comment: None

An interface to manage your life
Posted on 07.11.10 by Alexandre Maron @ 12:50

It is a matter of perspective. Life is not a game per se, but if you apply the right metaphor, look from a specific angle, you could make it look more like one, and have some good results from thar.

Imagine, for a second, that you ask yourself a series of questions about your life and establish a series of goals completed and to be completed. College? Check. First million dollars? Working on it. How far are you to that objective. Oh, 43%. Nice.

With the right framework of questions, you could in a first attempt, visualize your life in terms of the stats of a game character. Your age against the general life expectancy. Your income and savings against the first million. Your health status against what a person at your age, in your country.

The tricky part could be how to update all these stats. Some of them could be perfectly automatic. Some would rely on your ability to update, only. Think about it as FourSquare or Goall meets real life and go deeper that just location. And it is kinda happening now. If you have a look at Get Glue’s App for iPhone, you will see that they are trying to make you check in in media products like books, TV shows and such.

You could manage your life in a whole different way. You could establish financial and even emotional goals and look how far or close you are to them. And you could visualize everything in an interesting and exciting way. I am working on how to do that…


Filed under: Interfaces andMy Projects andThe World as a Playground
Agree? Disagree? Want to report an error? Comment: None

Hi, my name is Alexandre Maron. PlayFactor gathers my research and random ideas about the use of play concepts to make your product (be it a newspaper, a magazine or just your company website) engaging for the right audience. To do that, I will talk about interaction and game design, community management and all that crazy stuff that make your head spin. It will be a lot of fun.

Main Menu
Home
Bibliography
Definition
design
External Content
General Statement
Interfaces
Magazine
My Projects
New Ways to Play
Rules of the Game
Slideshow
Social Media
The World as a Playground
Videos

Search

External Links
  • Great Readings


  • Syndication
    RSS 2.0
    Comments RSS 2.0
    WordPress

    Credits and Copyright
    Proudly powered by WordPress. All content © 2004-2005 Author
    Wordpress Firewall (*)

    Archives
    July 2010
    May 2010
    October 2009
    September 2009
    June 2009
    May 2009
    April 2009
    March 2009
    February 2009

    Recent Entries

    Your google ads here