It´s no accident that game designers are looking with lusty eyes to social and behavioral shaping. They have been developing and refining clever techniques to manipulate us for decades now. If you look at some of the most intriguing games from the last few years, they make a huge effort to drive you in some way without you noticing that your are being influenced in doing exactly that specific action. You think that the decision is your own. But if you replay a game and try different things the design emerges and the magic, sometimes, is gone.

Too bad.

Fast Company has a story about how game designers are creating titles that try to influence you in doing good things for you and for the world. It is not new, let´s be clear. But they are getting better at it and more people are turning their attention to this subject. So we will clearly see this trend getting stronger in the next months and years.