What Fast Company wrote about her:

“If you were to read Heather Kelley’s profile at her website Moboid, you’d see she calls herself a “Game Designer with a diverse background in both casual and hardcore game development,” noting her “deep interest in experimental and non-traditional game design” and expertise in “non-standard controllers.” But here Kelley’s only telling half the story.”

Read more on the magazine´s website and on her site

Technology Review says:

“Kati London is blending the virtual and physical worlds to entertain–and to shape the real-life behavior of players. London, a vice president and senior producer at New York-based game company Area/Code, makes games that incorporate real-world data ranging from the mundane (the locations of players) to the exotic (signals from tracking devices attached to sharks in the Pacific). Many of her games are just for fun, but others are more serious.”

Read more on their site.

Update 01/01/2011: I like this video from Fast Company:

Fast Company wrote about Sara de Freitas:

“Sara de Freitas doesn’t play around. As director of research at the Serious Games Institute (SGI) in Coventry, England, she’s a driving force behind the serious games movement, which leverages gaming tech and techniques for non-entertainment purposes, such as education, defense, and health care.”

More on the magazine´s website and on her company´s site.