It’s funny. I promised myself i would expand and add stuff for this project and i kinda did. But suddenly, I was working so much that i just didn’t have the time to keep updating this space.

But there is a very interesting thing in keeping this blog: the historical value.

I started the research in the winter of 2008, and finished it in the summer of 2009. It was submitted in the end of august of that year. So, the words “gamification” and “funware” are not in the paper. It’s odd.

To my knowledge, Jane McGonigal had already done her seminal presentation on GDC but, for some reason, I didn’t find anything about in time for the paper. Too bad. I am happy I found Jesse Schell and interviewed him. Even though I tried hard, I couldn’t interview two guys I thought did amazing work: Clay Shirky and Henry Jenkins. Too bad.

The point was to get different minds to help me reflect on media and its untapped potential to use game design to make it more engaging. Simple as that. Easier said than done. Even now that Gamification is in the cover of magazines.

So, to correct a wrong, i am putting up my paper: The Play Factor: Engaging the Audience in the Age of Social Media.

Exactly as it was, flaws, misspelling and all. It’s old now, only two years after. But it has its merits. Actualy, I graduated with distinction, so it must have something interesting. I hope you find it good.